Price discrimination does not mean anyone is getting hosed. A simple example is someone that wants to go through the trouble of using coupons at grocery stores. A person with less time and more money might choose convenience, or a brand name product. A person with less money can still buy using a coupon, or buy generic.
Obviously, that doesn’t mean a richer person is obliged to pay more. But it’s not evil to attempt to maximize the take based on differing buying power / desire.
The game has obviously changed quite a bit, but I specified “able and willing to pay more” for this reason.
Two factors coincide for a buyer to make a decision to purchase something, ability and willingness. The seller does not benefit if they drive away people who are not able to pay more with too high prices, and if they give discounts to people who are able and willing to pay more, but savvy enough to figure out how to get the discount.
So a seller will enact hurdles for the savvy to see who is willing to do more work to get a discount, or they can sell under different labels to sell to both people paying lower prices and higher prices, under the guise that it is a different product.
Most common though is to slightly tweak a product so that you are not selling the same exact thing at different prices, so the person paying more feels like they got more for more money.
If all businesses discriminate then there is an opportunity to compete using no discrimination as an edge.
Just as, for example, if a business decided (if it was legal) to only allow people of a certain race to enter, I would like to think that most members of that race would be disgusted enough to boycott that business and the business will rightly fail.
Finally, people already effectively pay different amounts for all sorts of things due to varying amounts of tax paid.
The private sector can't detect or profit from your tax paid so they use where you live and other signals like whether you're using an iPhone etc. as a proxy for your income/wealth.
We literally have federal laws outlawing this because it was, in fact, a selling point to exclude other races. Are you unaware of the history, or just hoping that racism has successfully been ended in the United States?
I suspect almost all such businesses would die quickly.
So yes, there would be such public disgust and stigma that even those patrons who valued such a business would hopefully hesitate to expose their bigotry.
The reality is, every product has an asymmetry of information, and the more complex it is, the higher the asymmetry. And you can’t determine the quality of a product until you buy it. And determining quality takes time, which is a limited resource.
> the business will rightly fail
In reality, what stops bad behavior is regulation because in reality, people do not have infinite time and infinite information to assess each thing they consume.
Reputation is much easier to destroy and bad behavior is much harder to hide today than 50 years ago due to the easier spread of information.
There is still a huge spectrum of business behaviour that is not violating regulations. In the aggregate businesses who please their consumers more will thrive compared to those that don't.
What you probably mean is that people take the concept of the invisible hand too seriously. Which was a relatively minor point in the book, and has somehow been magnified to the point of absurdity by the economic and political trends of the last 40 years.
Adam smith is way more reasonable than you’d think, given how he’s portrayed in the modern era.