> Assuming those accounts get 60 years of use out of them that works out to 21600 USD in value/lost revenue. If you assume inflation of ~4% as a random number pulled out of my ass then that's 85k USD instead.

I bought a raffle ticket just for fun last year. If I won, I’d use my account for the foreseeable future. But to say that this would have been “lost revenue” for them is a leap I don’t agree with. I am a user of their free plan. Them giving me a lifetime premium account does not make them lose revenue, when I currently don’t have any plans to buy a premium account and pay for that for 60 years.

And meanwhile, this raffle also works as a form of marketing. Who is to say that among all the other people there isn’t some number of people that will decide to start paying for premium due to the raffle reminding or informing them of premium accounts existing?