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Oh interesting. I was recently in my local HiFi shop (been a customer there for 40 years) to buy a new CD player and I noticed a WiiM box behind the counter in a display cabinet. I just assumed it was some sort of aging Nintendo Wii gimmick.

I'm being serious. If it has nothing to do with Nintendo then it's terrible branding.

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There are a bunch of hifi brands that are making great products but don't have great name branding: SMSL, Topping, WiiM, Fosi (I own 3 of those 4, lol).

The upside is that they mostly seem to care about making good products rather than branding.

Right. I'll go back to the shop and have a closer look in that case. I like the idea of a streaming device to connect to a normal stereo system.

TBH, I didn't even know such devices existed. I thought that if I wanted to stream from Spotify without a PC I would need to go down the Sonos route, which I obviously don't want to do.

The problem with not having good branding is that potential customers walk right past your products. It's only chance comments in this thread that's made me take a second look. Thanks for the info :-)

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