That's definitely true, and it's what has made me favor Google over Apple for decades now. Google's deal has been free software for the price of your user data, but I've accepted that deal because Google has never practiced predatory lock-in. Apple makes claims to value your privacy (I wouldn't know) while making predatory lock-in fundamental to everything they do. Denying access to your own device is part of this.
The irony is that I loathe the data economy. I think it has gone far beyond what Google ever envisioned (for years it seemed they had yet to discover a way to make money at all). The privacy aspect matters, but I also hate the way it makes companies and their products behave; the way it feels like every click results in an attempt to directly advertise to you. And it's all clumsy and broken. How often are ads even correctly targeted? I feel about conglomerated user data the way I feel about meme coins: it's all built on speculation, hopes, and dreams, and has less to do with people actually buying your product. I can't wait for the bubble to burst and/or for a global ban on the sale and purchase of user data.