I usually push back on this because those commit messages almost never actually get read. It's an investment whose dividends are nebulous and hard to pin down.
It's rare that I look at a commit, and it's even rarer that I read it and wish that it had a better message.
There are all sorts of other documentation I routinely wish people put more effort into writing (comments, a "why" attached to every test, how to guides, tutorials), but rarely ever a commit message.