This is what interested me for a long time. The media industry in particular demonstrates very well that DEI content is not only unprofitable; it is net negative to the companies that produce it. The state of the movie industry is such that we have movies that have positive journalist reviews and negative user reviews, yet nobody is watching these movies, and each movie production costs them hundreds of millions. This should have a giant impact on a company that produces such content, yet the company keeps going on producing something that is net negative to it. Obviously, this looks like a push from investors. But why aren't investors interested in seeing more profits?