Slightly off topic but what's going on with the font for the "y" character in this article? It sticks out like a sore thumb.
Adding visual crap and animation isn't minimalism at all.
From the amazing picture at the top, to the hand offering cookies, to the over the top shaking and spinning of everything on hover. This is one funny website.
I think the sticking out part is supposed to irritate somewhat, but it still needs to make some sense, like a hot take. I noticed some online personalities use the same strategy with pronunciation, consciously and consistently mispronouncing specific words, play up their accent. Media analysts also recognize verbal tics as a trope, for similar effect.
Back to fonts, another site that I remember using a similar thing is the Genius lyrics site. For a long time, while establishing their presence, they used the square character forms from the Programme font, which you can see on my link. They still use Programme, but use the normal forms for some time now though, presumably, because it was indeed irritating, and it hurt legibility.
Usually the recipe for success includes good quality / talent, sure. But it also usually includes something that is markedly different from others. People, searching for this distinct something, can seem tryhard, or just throwing sh!t at the wall, to see what sticks - and maybe they are - but they are also doing something that's an organic part of the road to success.
For a font-related example, that might be easier on the eyes, could be Fira Code. One of the immediate distinguishers is the ligatures. Check it out if you haven't already, it's quite neat, and it was the talk of the town for quite some time.