You used a shit example with the Woolies CEO - he was immediately absolutely reamed on every medium because of the sheer transparency of the stunt - him in his shirt with name tag in an empty shop and then chucking a wobbly when he didn’t like the questions. He blew it and he looked like a tool.

I find the obsession we have with saying we have a problem with success absolutely does not translate to my lived experience here. I see it on the national stage where the moment someone fucks up everyone piles on, but usually they’ve been on a path to being a flog for a long time anyway and they need, at the very least, a reality check.

Think how much better Elon musk’s headspace could be if one person in his circle had told him ‘you are mortal’ regularly along his journey of multiple triumphs