This is going to happen like in many engineering industries when a cheaper, more likely to be faulty part has been used in replacement of a more expensive, sturdier part. And people will groan but be unable to stop it, unfortunately
There is real data used for insurance premiums and claims payouts but it's being swapped out for AI slop, and the sales folks are getting bonuses for selling hot garbage and the executives are getting bonuses for buying hot garbage.
Or do you mean they succeed by promising lies via AI?
I'd worry about things which:
1. "Succeed" in the short-term, but sets the company up for long-term failure.
2. Outperforms the competition with a pattern of activity which is actually illegal.