While you might not fall directly under HIPAA laws (as I don't think you a covered entity nor a Business Associate) you definitely are aware that you will have PHI and thus you have to protect it - especially if you're saying that it's "Private" and "Secure."
I'd focus on making sure that all data is encrypted in transit and at rest and that all systems on your side are locked down. You and anybody that might have access to your database shouldn't have free access this data. I'd read through some of the HIPAA guidelines especially from the business associate side and conform to those.
Don't be scared by everyone here. Read up on the HIPAA guidelines, check out HITRUST, never take your eye off security. Keep getting better.
If you're worried, you can always consult a lawyer or even an auditor for some advice (I'm neither).