> since so many startups fail, we need a lot more "going into the funnel"
Yeah, that makes sense. Probably best to attack it from both directions.
> Although the founder of this forum would argue that if marketing is the problem, then really the product is the problem, since internet makes genuinely good things spread so easily by word of mouth
I disagree from my experience.
I'm certainly biased here, but my data shows that of those who use my product, many (30% recently) convert to paying users, and I've had users recommend it to other people.
Problem is, I have twenty of them.
Word-of-mouth is an exponential, but more on the order of 1.001^x than e^x.
> I have a weird thought about it being an asset in todays world where more and more things are so glossy and AI generated.
I've been trying this with my marketing. I began obsessed with seeming professional (perhaps a little insecurity - I'm 18), but I've been leaning way from that more recently in some of my reddit ads. As far as I can tell, it's a valley.
If you execute "scrappy" well, but not quite too scrappy that people are unsure you know what you're doing, it works well.
If you execute "professional" well, it seems to do well. Not so sure here.
If you get somewhere in the middle, you just seem incompetent.
Still, when it comes to grammar, I personally prefer prose that is technically correct but clearly written by a human rather than a vacuously cheery LLM.
> Love your way of engaging by the way, direct but not without empathy!
Thanks. I used to write in a very verbose and extravagant manner, and I've been trying to slim it down. In retrospect, I'm not quite sure I like the change, and it's difficult to go back. Ah well.