China's Biggest-Ever Bid for Foreign Tourists Is Falling Flat
bloomberg.com
bloomberg.com
so a country lifts visa requirements to 50 or so countries, x2 visitor count in 12 months, and its reported as a failure.
Personally, I've made use of the visa-free entry policy twice to leave the airport for a few hours on a layover and spent exactly zero money in-country... Visitor-days might be a better metric than just counting visitors.