EFF have been putting some significant distance between themselves and their (admittedly, true) Libertarian origins. Cory Doctorow (long-time public-face, current special advisor) has distinctly non-Libertarian leanings.
<https://www.eff.org/about/special-counsel#main-content>
The more-libertarian John Gilmore and Brad Templeton are both emeriti:
<https://www.eff.org/about/emeritus#main-content>
I've raised the question with Cory previously, response was, effectively, that there's a considerable overlap between viewpoints, regardless of ideology. And I'd personally heard Templeton express concerns over Google over two decades ago (Q&A at a Stanford event).
My read is that viewpoints at EFF are diverse, and that concerns over commercial surviellance are also longstanding. E.g., Privacy Badger, aimed directly at same, was released over a decade ago, 14 July 2014:
<https://web.archive.org/web/20250000000000*/https://www.eff....>