I'm surprised more startups don't just copy the most famous landing page of all time.
It seems all of their years of letting the open web decay and vanish has caught up with the fact that many requests can be serviced with an inverse thesaurus manual snippet soup.
It's a branding thing at this point. If it still worked, it'd be interesting to know if what they consider the highest ranked result is the topmost placed ad or the first result that's not an ad.
Funny that's already so intuitive for how touch interfaces works, I guess it would take maybe a week to change but forever to decide what specifically precisely should be done, so if it's not something epoch-defining, world-changing and comparable to search itself, then maybe just leave it, lest you make a mistake that half the customers likes.