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Alcohol is the unknown killer, not talked enough in health and part of so many complications, I'm happy to see this now a bigger business. I'm not really seeing these products over here but hope it gets more traction. To anyone touched by this, great news can only come from it.

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It’s a topic that comes up quite often in recent years, so I don’t know what you mean by “not talked enough in health”.

The Surgeon General recently issued a warning about it, plenty of popular science articles about how even small amounts are unhealthy, and younger generations are drinking quite a bit less.

In certain circles maybe - but in generally relationships with major problems, cancers and so on are really under the radar.

you're assuming the increase in non-alcoholic drink sales is due to a decrease in alcoholic ones.

No but I do hope it does - That's my call for the future - alcohol is a destroyer and needs to be held as such - just like smoking and drugs.

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