Is this a function of key demographics (i.e. millenials) aging? Is it possible that a decline in general health has resulted in people physically not processing alcohol as well compared to prior cohorts?
https://www.mckinsey.com/~/media/mckinsey/email/genz/2024/01...
I drink because it's fairly well ingrained as a libation at this point as weed was highly illegal when I formed adult / adolescent habits.
The young ones will likely phase out alcohol simply because it no longer makes sense amongst their options for chemical relaxation.