When I saw that movie when I was small, I thought that was literally Taco Bell, McDonald's, and Burger King, et al fighting with tanks, etc. Taco Bell emerged victorious after a bloody struggle.
From the movie Demolition Man https://www.youtube.com/watch?v=AlcDHlK_RoY
In SnowCrash, I think there were some subplots talking about the fighting was somewhat real between franchises.
And you could become a citizen of a franchise state.
[1]: https://www.merriam-webster.com/wordplay/words-were-watching...
https://en.wikipedia.org/wiki/Phantom_2040
> It is the year 2040, all environmental disasters and the economic Resource Wars from the early 21st century have decimated the fragile ecosystem balance of an Earth once teeming with life.
The first part of this episode is near identical to my mental picture of the "franchise wars:"
https://youtu.be/Kg8bPDGmhnU?si=MhzsBy83h8yTi6Ux&t=59
I'm surprised how easy it was for me to figure this out and find confirmation.
Life imitates art, but it sucks at it.