Every time I am presented with something like that that reminisce me of the 90's web, its innocence, and the unlimited potential it presented, I am brought back to Jaron's Lenier book, "You are not a gadget" and this often-cited quote out of it:

"If you want to know what’s really going on in a society or ideology, follow the money. If money is flowing to advertising instead of musicians, journalists, and artists, then a society is more concerned with manipulation than truth or beauty. If content is worthless, then people will start to become empty-headed and contentless"