Why not? Never mind that steel cables have been standard in elevators for literally a hundred years, have never had any systemic problems, and aren't expensive.
Duopolies grow out slow growth, once the pie stops growing stealing customers is hard and is a zero sum game, reaching a comfortable stasis which then becomes the status quo is how organisms in these environments behave
man, someone needs to disrupt the elevator business.
For example, why can't personal homes have elevators? The arguments of older people not being able to take stairs or getting hurt apply at home.
Or maybe busboys for groceries from the garage to the kitchen? Make them go sideways like the enterprise (the ncc-1701 enterprise)
some commercial builings use hydraulic elevators which when they break just slowly lower you to the bottom floor . Again much less inspections needed because they are desirned safe. but the slow speed and cost mean only a few floors are possible
That said I'm not an elevator expert. The details I've given so far is about all I know. So if/when someone claims to be an expert and contradicts me - well they could be right.
Or some things are simply hard.
Getting billions across many different cultures to trust you with money is hard.
They have numerous competitors, from American Express to PayPal. Even crypto could be a competitor. But they have trust problems, are too expensive, or provide no benefit to the purchasers.
Credit cards in general are hard to disrupt as they pay a substantial kickback to the people who would otherwise be adopters of a new technology.
As a high income, technologically savvy, globally mobile person, I am who a payment company would need to flip to drive broad global payment adoption. Unfortunately for them, credit cards are enormously valuable to me as is due to points and perks.
There is a case for regulation blocking crypto in some areas, but certainly not all and it still has yet to find meaningful traction as a payment processing mechanism.