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precedent? This is already a common practice. Since early 2010s ISPs were doing it in USA [1] and trying to lower net neutrality standards in Europe to do it [2]. That's how the whole net neutrality debate started in US https://en.wikipedia.org/wiki/Ajit_Pai#Net_neutrality_in_the...

[1] https://www.nexttv.com/news/netflix-ceo-some-big-isps-extrac...

[2] https://epicenter.works/en/content/data-toll-deutsche-teleko...

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OP was suggesting an outright block of traffic from ad providers. I don't believe any US ISPs have gone to that extreme, at least not yet. They allowed peering points to become congested which affected Netflix traffic, but weren't blocking it.

But we don't know if ISP aren't double charging them for the ads traffic. If they slow down traffic of some ad providers, it's end users who suffer

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