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You might not be seeing visible ads but you're going to plenty of sites that are using tons of tracking pixels and making a lot of requests with and about various data you are providing. That might not be as data intensive as auto playing a video ad but it certainly makes a big impact overall.

Dunno, I have a 15gb/month through Mint and just use 1Blocker on iOS. I watch Youtube on 5G and use my phone like anyone else yet have data left over. So it doesn’t seem like there’s a lot of hidden data drain once you have a basic ad blocker.

Overtly consuming rich media from Youtube, Music, and Twitter dwarfs the data consumption of Safari.

Even your example of a tracking pixel is only going to be a handful of bytes.

I’m going to take a wild guess that most of the world ain’t you?

Trivially true for all individuals. But also, anyone can use this solution.

The article was not written specifically about you as an individual. You might be confusing this discussion board with your e-mail inbox?