Looks like it's from 2008. I'll be happy to hear from anyone who has a closer experience with the Kunskapsskolan.
I might be hesitant to say that this reform has worked out well for Sweden as a whole, as I think for-profit entities in charge of public education is a step in the wrong direction.
Myself I am a victim of for-profit education (well, my spouse is), effectively locked in by contract at a company for 10+ years more. It sounds so good in the beginning, but once you finish your studies and you stand in front of that loong walk...
Cherrypicking of the self motivated ones will reduce the level of motivation and self-discipline seen in the 'safety net' schools. Not good for society as a whole. I worry about this in the UK.