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This reminds me of the experiments FB was doing to control user emotion. Vibes of the same sliminess.

But beyond that, has social media not isolated people enough--soon, a large portion of people using it won't even interact with other actual people...

I don't see how a platform meant to "connect" people to others--scratch that, a platform meant to connect people to ad's makes perfect sense.

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The only reason I can think that this atrocity got deployed was from an engineering perspective, creating AI profiles to engage theoretically gives FB a powerful lever to increase engagement, because you'd have this entire new field to collect data, experiment and test people's responses. In other words, it would turn engagement into a form tractable to optimisation algorithms.

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