Why Bluesky Is Not Ready for Marketing

Even the author doesn't really think Bluesky isn't ready for marketing. They use it for that!

One thing this article gets right is that it's a dev-first platform, something I don't see mentioned much but I talk about in detail in my article[0]. I think we're at the stage where devs are into Bluesky so that they can build apps on it, and that's where many consumers will play.

[0] https://medium.com/gitconnected/what-is-bluesky-and-why-do-y...