What’s the big deal? It’s just a content cache. You can get dedicated cache appliances directly from Netflix for free if you have a large enough customer base.
Nothing wrong with the concept of net neutrality. Implementations may be lacking, but I do not recall any major issues with the EU regulations. Perhaps all the perceived silliness is a result of the US legislature?
Actually at the very large ISP I worked at customers saw better performance because the back haul wasn’t congested with Netflix traffic.