My wife has a very new (<2yo) iPhone. We live in public housing, no luxuries. We were talking about getting her some slippes, and I made a joke about her not getting any Gucci slippers. The Gucci ad appeared on her phone within 30 minutes.

I sh_t you not. She was a bit gobsmacked. I was neither surprised nor disturbed.

That's real anecdata, my friends. It could have been coincidence, and while we have nothing to hide, it's not an optimal situation, whatever the cause.

Besides, we ain't buying no Gucci slippers, no way, no how.