100% this. Until there is a mechanism to disambiguate between first and last click referrals, it will continue to be an issue.
Perhaps they've guessed that it would shock some people to learn how often they inadvertently use affiliate links and they would be discouraged from shopping or find some way to disable the codes.
That would completely undermine the incentive structure of the whole structure.
> Which would be win for everyone.
Except of course the content creators. It would not be a win for them.
Or then just ban the whole scam.
It is a very different proposition. In the current practice you get the product for the same price as everyone else and the creator gets a small slice of the shop's profit. In the system you are proposing where you could decide to pocket the money it would feel like you are giving the money out of your own pocket to the creator. It literally would make the product more expensive for you to purchase if you decide to not take the discount but give it to the creator. It would feel like charity with weird extra steps and a middle man.
Sure, some people would do it. I guess there are turbo-fans everywhere. But the income from affiliate links would collapse dramatically. Because if there is a button to get a discount easy then people will push the button to get the discount. They will justify it to themselves however they want it.
> Or then just ban the whole scam.
Ban as in with government force? Or ban as in the online shop decides to not engage in affiliate marketing anymore?
The first: ok? Why? I'm not that fussed about it, but I'm also not seeing why this would be a good policy. Or what exactly you want to ban for that matter.
The second: Presumably the webshops made their own calculations that they earn more money with affiliate marketing than without. I don't know how one would do that, but I assume they are not just doing it out of inertia, or goodness of their hearth.