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The doorman for the internet. well said. Someone need to study how this is likely the most successful marketing campaign ever for a cloud provider.

I don't think they needed much marketing? A lot of website operators want bot/DDoS protection, and cloudfare offers service which works (at least for overwhelming majority of users), and is absolutely free.

Offering free stuff which works and that many people want is how internet companies get big.

Indeed, and cloudflare has also improved search engine effectiveness. If I'm looking for the answer to a technical question and four out of the top five hits are cloudflare captchas, the primary source is readily identifiable.

It seems a bit shortsighted to think that CloudFlare only does this for 'shitty websites written by AIs'

I thought it was obvious I was being facetious.

It wasn't to me, apologies.