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How does he define a 'visit'?

It's a vague concept now - from an ISP perspective hitting a page with G+ (or T or FB) button on it when signed-in takes down a 'visit' sized payload.

When I +1 a page using Chrome Extension - is that a visit?

Same with mobile apps - what's a mobile 'visit' - an API GET?

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I'd like to know also. I mean, all this post says to me is "Google+ gets more traffic than LinkedIn". That isn't much of a feat when you consider Google integrating G+ into searches, the use of browser extensions, etc.

It's labelled "visitor", which is even more bogus (most measures might discriminate browsers, cookies, or IPs, which adds systemic errors in both directions).

According to jcampbell1, this is requests per domain from a traffic sample intercepted by ISPs, which means that Facebook like buttons and Google +1 buttons dominate. All we have is a 47% or so change in how many of those ISP logs contain +1 buttons.

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