Mullvad very rarely (if ever) get mentioned on vpn review sites. So I've used them for the last several years.

Any idea why there hasn’t been much if any enforcement from the FTC and co about the sketchy VPN review blogs? Seems like especially Lina Khan’s FTC would be interested to find a way, because giving the impression of an independent review and then adding a little “actually we’re extremely biased” disclaimer somewhere doesn’t seem like it should be acceptable. They might be offshore, but they do plenty of business with US creators.

That website is owned by a VPN company iirc, specifically NordVPN or at least they astroturf for them. Note that on the side there is 1 & 2 VPNs and they're NordVPN and Surfshark which have the same parent relationship as they merged. That's the thing though it makes it look like there's more than one as opposed to just slapping a NordVPN ad there. Illusion of choice.

And no they're not exaggerating, have a look at the two companies I mentioned and how many "brands" they own.