I read it this year, too. It's a fun read, but I wouldn't recommend anything past the first group of articles (that is, don't bother with "Five Five Five Five Five"). The ideas are good, to be sure, but the overall arc past that is pretty weak.
My initial reading led me to believe that qntm was a group aliased as Sam.
Policing other's pronoun usage is ideological, but that's your argument, not theirs.
The only one being 'ideological' here is you, getting worked up over basic grammar that's been around longer than Modern English. Go out and touch some grass.