That's quite laughable given that the very article is written by the UK-based for-profit publisher (and part of the science oligopoly), Nature Publishing Group.
Nature has been an unapologetic advocate of open-access publishing for as long as I've been reading it.
For the record, NPG actually supports the form of open access being put forward by the UK and the EU (check out the statements on their website). The company already complies with the 6 month rule and helps authors deposit in PubMed Central. It also runs a number of open access and hybrid model journals...