After going all-in on Trump is there much downside left to continuing on that path? Is there somebody left that doesn't know about Musk's politics?
However, my incentive to buy another Tesla also reduced when the figurehead of said company interferes in politics without neither citizenship or residency.
That he endorses a very problematic movement just makes it worse.
With this behavior, he is doing free promotion for Volkswagen Group and Chinese cars.
As the saying goes, the market can remain irrational longer than I can remain solvent, so I don't gamble on short selling. None of the dog and pony show stuff is going to lead to Tesla becoming a company that the stock price values it at, but it remains to be seen exactly when this submarine is going to implode and send its billionaire and rube passengers to the sea floor. Probably sometime in the next four years, as republicans have a near-perfect track record of wrecking the economy.
I don't think Germans knew Musk would go mask-off neo-nazi, and that hasn't been priced into Tesla's sales yet, so yes I think it is possible for his reputation to do more brand damage.