Gen Zers may not have a house or kids, but they're spoiling their pets more

When I moved to the BA two decades ago, if you saw a baby stroller it didn't have a baby in it. Ever.

It had a dog. Or cat.

So "more" as long as it doesn't mean "more" than Millenials or weird GenX'ers.

“Plants are the new pets, pets are the new kids, kids are for the wealthy and/or crazy.” is the phrase a young person recently shared with me.