Likewise, in the heyday of interactive TV in the early 2000s, when it was going to conquer the world because everyone had a TV but not a computer, an agency I worked for were invited for a demonstration of a choose-your-own-adventure game they were developing. They kept referencing a "carousel system" where all pages were sent in a looping system and when someone made a choice it waited until that page came round in the "carousel". I kept asking whether that was like Teletext - https://en.wikipedia.org/wiki/Teletext - but they absolutely refused to say that and kept saying "well, it's a carousel system".
This refusal to deal in everyday language, alongside trying to get people to use their own apps / sytems, really hinders the adoption of useful technologies.