Anyways. The industries can't build platform independent anymore. That's why indie and open source are such a thing in their domains.
And technically, they must be paired with an *absolute* abstinence from mainstream platforms and 2Big Corps in order to keep the subtext and the intended and unintended effects and side-effects of the "brainwash" away, as well as those gangbanging bytes and abstractions, from ads, the messages and the code. Otherwise the cancer spreads in bits and various low voltages over time and through the tiniest cracks in the systems, the brains and the minds.
All digital space is ionized. Channels build up fast and never really dissipate but almost nobody backtracks their origin and mechanisms of action anymore, even though reverse engineering is a thing; just not in the psycho-social and, meh, let's call it neuro-space.
Prediction and prediction markets are thing, though, as are markets for variations/mutations of the mind-virus and, not to forget, markets for methods of conformity enforcement and manipulation of teens and other current and future consumers.
Fuck that shit but that's, mostly, why nothing platform independent will ever happen again. Sabotage of any organic behavior and decision making.