Ever since I discovered the concept of emotional neglect I am growing in belief that problem is a lot more pervasive in society than a few therapy patients. Just because most people have no complaints doesn't mean they were not affected.
Our culture has made rational behavior such a huge virtue that seeking good emotions became something that needs to be pointed out as a revelation, even though seeking to feel good is literally the biggest and maybe the only motivation people have. The default assumption when understanding other people is to expect them to prefer what makes sense over what feels good, which is not true.
Metaphorically, if one has a culture that teaches people to believe that body temperature is fundamentally unimportant and mostly random noise, would it really be a surprise that people ignore your attempt to convince them in diagnosis A over B when the only difference between those two were the presence of fever? That will be like convincing to choose A because it's summer, people will just shrug it off.
In your example, when you shout about "seeking satisfaction and comfort" the receiver instantly skips that because "no way that is important enough to be the true reason". Maybe it's not as hopeless, one just needs to focus less on shouting messages and more on ensuring the receiver has enough fundamentals to get them.