"For continued support with your bookkeeping, we recommend exploring Kick, a modern accounting software, which has created an exclusive offer to handle your ongoing needs: kick.co/bench."
Having an "exclusive offer" listed in the initial closure communication/announcement + you having a landing page ready to go sounds like there was more to Bench just happening to mention Kick because your company has "onboarded a significant number of customers from Bench onto Kick before this happened"...