Hype is very interesting. The concept of
Hyperstition describes fictions that make themselves real. In this sense, hype is an essential part of capitalism:
"Capitalization is [...] indistinguishable from a commercialization of potentials, through which modern history is slanted (teleoplexically) in the direction of ever greater virtualization, operationalizing science fiction scenarios as integral components of production systems." [0]
"Within capitalist futures markets, the non-actual has effective currency. It is not an "imaginary" but an integral part of the virtual body of capital, an operationalized realization of the future." [1]
This corresponds to the idea that virtual is opposed to actual, not real.
[0] https://retrochronic.com/#teleoplexy-12
[1] https://retrochronic.com/#on-accelerate-2b