When it comes to websites that require content inspection, we resolve the DNS requests to a web proxy which does the content filtering.

To get around the issue of the average consumer not being able to change their DNS settings, we are working on an application that will automate (login to router, change DNS) configuration. Our intent is to cover the top routers in the market which we believe will make it easier than ever for people to use Securly.

Incidentally, we started off with the hardware box idea and moved towards a cloud based approach because (1) its much harder for a startup to manage the complexity of being hardware based (2) users have to spend money upfront to try us out (3) investors tend to be hardware-averse. To our knowledge, a hardware box does not provide any significant advantage over the cloud based service that we have come up with.