I think it's worth noting that VISA is also really doing a pretty good job. Like the cards work. Here in Europe they seem eager to adopt emerging technology and are willing to invest to maintain their dominance.
There's a ton of not so consumer friendly backroom deals with kickbacks for the banks and stuff, but the core product is roughly what consumers desire. A card that works almost 100% of the time without any difficulty. While simultaneously implementing and adopting whatever weird regulations get passed into law.
They are, in my opinion, doing a decent job.