Also, I love how the Microsoft Azure SLA simply states that if they're down for "more than X hours in a month" then they will refund the cost of the service.
Not your lost profit!
Everyone assumes the latter -- that they'll be compensated -- but in reality they'll be refunded $3.27 for the storage account that's got a few gigabytes of ultra-critical build scripts and static web content, without which their multi-million dollar business stops dead.
"We can refund you with loose change, or a gift card for a coffee."