Currently streameast and such have the best UI for watching sports games and it's not even close. Casual/nascent fans don't want to pay $100 a month for announcer-less access to sideline camera feeds. I don't want to look up where every game is streaming that week. I don't want a membership to peacock or whatever to see this one game I'm sorta interested in. No I don't have cable anymore either. I don't care to understand how "blackouts" work. It goes on an on.
It seems maliciously bad. And their numbers are showing it. From Gen Z's low adoption rates, to lower rates of onboarding new fans and broadly reduced viewership in some sports like the NBA.
I don't know a single person who pirates music these days.