What is the top 10% of the Internet that isn't part of some publishing arm of existing media? And, how can you tell? Some dudes blog about vaccines verses Harvard? Which do you believe.
Where are the self funded scientific studies that are occurring outside of academia? And thus not 'biased' by the 'elites'.
For internet only writing. There aren't a ton of "Astral Codex Ten"'s to draw upon as independent thinkers. And even then, he didn't sprout out of the ether fully formed, he has a degree, he was trained in academia.