Desperation forces Nokia to cut Lumia price in half | Hacker News Reader

Desperation forces Nokia to cut Lumia price in half

semiaccurate.com

8 pointsToshio10 comments

That's nothing, Apple UK are so desperate for people to use the iPhone 4S that they're giving them away free. Brits must really hate Apple products.

With a 2 year contract. So not free at all, in the same way that the Lumina isn't $50

It's not cutting price in half. Non-subsidized price was 400 USD. Now it's 350 USD. Why would you ever mention subsidized price? It depends on carrier and contract details.

> "Non-subsidized price was 400 USD. Now it's 350 USD."

Citation needed.

AFAIK, the price-per-unit AT&T is paying to Nokia is a trade secret.

Look on ebay.

That is circular logic at its finest. eBay didn't cut any price by $50.

If original price is cut by $50, then phones on eBay will become cheaper too.

Maybe they would have sold more if it were available on more than one carrier. My service with Verizon is too good for me to switch carriers over a phone.

Only the advance payment is cut in half. I assume the remaining instalments are the same.

with its WP8 incompatibility announced, i doubt this would help much.. i guess they are just trying to minimize the loss.

I'd be pretty surprised if Nokia's marketing team haven't already some some price sensitivity analysis (maybe based on past promotions or variations in pricing across carriers or territories) to determine the expected change in revenue from this line. I would guess that you're right, and this level of price change as presented to the end consumer isn't going to drive sales to any meaningful degree. It's possible though that the promotional effect will have a bigger impact (i.e. some percentage people who haven't heard of or noticed the device before will purchase based on other factors).

Either this, OR some marketing director somewhere needs to be seen to be doing something.

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