Imagine you get 3,000 posts per month free. That's an average of 4 posts per hour every 24 hour period (6-8 more likely, because sleep). Most users won't come close to that, but businesses likely will depending on their usage and nature. You could even go the wireless phone route where you buy a subscription of messages in blocks, like 6,000 or 10,000 etc. This allows for monetization without punishing those who are experimenting or casually using the service.