Subchannel Stations: The Radio Broadcasts You Didn't Know Were There
hackaday.com
hackaday.com
I do wish there was more openness in FM band technology. As a young ham, HD Radio and DirectBand were both interests of mine — ubiquitous and extensible layers on existing tech — but were so commercial that they will be/were phased out before we get anything substantial to be open.
Today, the obvious answer for traffic data is to make it an on-demand "pull" service. So a million users means a million individual requests for the same data clogging the infrastructure, and a server and/or caching infrastructure ready to service one million requests scattered within the window of 7:30 to 8:30 AM.
A broadcast "push" model would only need to make a few transmissions-- with effectively zero load balancing and distribution hardware-- to cover the same million users, and the client box would just listen and cache.
A more ambitious idea might be caching CDN nodes-- potentially at the neighbourhood or single-customer level-- that were fed with popular data on a broadcast basis. Netflix pre-streams Episode 1 of every new series to your cable modem, so on "release day" there's a guaranteed smooth experience.