With Credit Card Settlement, Will Ecommerce Software Need an Update?
callmeed.posterous.com
callmeed.posterous.com
Like all things web, we ended up using an API for these calculations, from CyberSource in this case. There's no way a few fixed fees could be worse than this mess.
The merchants affected by this are those that accept both cash and credit cards for products sold through a given sales channel. Generally, that will be the brick and mortar shops. They'll now be able to advertise the cash price for the item, and tack on a credit card fee at the cash register.
In the offline world, this settlement only offers a new label for an existing practice. Cash discounts were already legal, and a credit surcharge is just a cash discount by another name. I don't expect anyone that wasn't interested in advertising cash discounts to want to start advertising a credit surcharge. That sounds much more offensive to customers that want to give you their money but also want to use their credit card.
It's not unusual in things like concert ticketing to have a headline price of, say, $30 then when you get to the checkout there's an extra $10 in processing fees and delivery charges. I assume companies think this makes them more money than being up front about the total cost.
> Cash discounts were already legal, and a credit surcharge is just a cash discount by another name.
In one case the customer pays less than the advertised price, in the other case more.
I'm kinda hoping this means American Express will have to fall into line with the other providers on pricing. I'm tempted to enable an AmEx penalty, since it costs more to process AmEx than Visa and Mastercard...that'd probably mean many customers would choose another card, even though it's probably our most popular payment choice right now (I'm pretty sure small business owners have AmEx cards at a higher rate than the average consumer, though I'm not entirely sure why).
Because they treat business customers like royalty and offer great benefits. Nobody else offered me cards with:
* Unlimited credit
* Trade terms on all purchases (1.5% cash discount for paying a bill early, or pay 10% and have 60 days to pay interest-free)
* 90 days to return any purchase, even if the store won't take it back
* OPEN network discounts (office supplies, hotels, cars, etc)
* An actual human being that you talk to the same day your FedEx'd card arrives, who wants to know about your business and how AmEx can help you save money and manage cash flow
I imagine their higher discount rate helps fund that customer service center, but if I saw a place charging more for Amex cards, I wouldn't shop there; I'd just go somewhere else. Amex customers are (at least, statistically,) more affluent and have a higher propensity to spend; you pay more for being able to access those people.
Anyway, it seems a little backwards that the merchant is paying the processing fee, since you're the one who's getting the great customer service.
Amex has more affluent customers, on average, because they don't give cards to people with poor credit, and most of their cards have a significant annual fee. Their customers are those who can afford to pay extra for more benefits, which happens to correlate highly with overall affluence.
I have a Platinum American Express. I pay $495/year for my card, plus $175/year for three additional cards on the same account. I spend anywhere between $350K-$500K/year on the card (both personal and business-reimbursed expenses).
Are my charges more expensive for you as a business to process? Probably. I'm also more likely to spend a lot more with you than your average customer.
I hate how people act like cash is costless. Cash is annoying, dirty, dangerous, and expensive. Perhaps not as much as credit cards, but places don't really honestly do the math much of the time.
^"It is the intent of the Legislature to promote the effective operation of the free market and protect consumers from deceptive price increases for goods and services by prohibiting credit card surcharges[...]"
The tricky bit is that the credit-card processing itself is being done by a third party gateway. We pass a request to the third party to go collect a payment for $X and let us know when that is approved. The user's credit card number never actually passes through our system, which is a great way to avoid dealing with PCI-DSS.
But the card number isn't known at the time we pass $X to the gateway. So there's no way to apply a different surcharge percentage to different types of card.
The fee tables are 100+ pages long.
http://ctlr.msu.edu/download/cashiers/VisaICApr12.pdf
http://www.mastercard.com/us/merchant/pdf/MasterCard_Interch...
If you're not dealing with a merchant account, but a 3rd party processor, then you're almost always paying a flat fee regardless of card type. So why would you need to pass on different rates?