Headline cleverness is a zero sum game. I'd rather have drier titles instead of a psychological hacking competition, and scan for content quality (as loosely indicated by upvotes) and subject relevancy.
I wasn't praising the headline because it was 'clever' though. I think the question it raised highlighted a bigger issue that still hasn't really been examined. People are focusing on the importance (or not) of accurate charts. I'm more interested in understanding why a company that exists to provide a 'complete understanding of what consumers watch and buy' is misrepresenting data.