For what it's worth I agree with you but this is a non-starter for most people even in the US. I briefly tended bar someplace that specialized in higher-end, small-batch products; we didn't stock any of the usual suspects and if somebody asked for a Guinness we'd have them try the craft stout that we had on tap. The majority of the time people wouldn't be into it because "it's not Guinness"... not because "[they] don't like it", but because it isn't the exact thing that they have been drinking for the past 30 years of their life.
Grey Goose and Crown Royal drinkers were the worst offenders in this regard. Triple-filtered Polish potato vodka at 1/3 the price? No way - too cheap. Organic single-grain wheat whiskey? Not today - it's a Crown and Diet, not a whatever-the-heck-this-is and Diet! Also can they have the purple velvet bag since the bottle is already open?
All of these exchanges went towards my realization that for this crowd of people it's more about the ritual than the taste. If something is decent and consistent enough to provide familiar respite in a chaotic world then it serves a noble purpose. Just because I'm a hipster doesn't mean everybody else has to be too.